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1998 Annual Report
|Re-energize the Business
Smurfit-Stone Container Corporation begins 1999 with optimism and a strong sense of purpose. With the merger completed and a new management team in place, the company will focus on strengthening its position as the industry leader in paper and paper-based packaging known for its financial discipline, marketing expertise, and creative approach to solving customers' packaging problems.
The key to re-energizing the business is a four-point strategy that will lead the company into the next decade. That strategy incorporates increasing shareholder value through aggressive debt reduction and improved financial performance; strengthening our leadership position by staying close to customers; managing for results by setting and meeting aggressive targets; and establishing a solid, robust organization with a single culture and set of values.