Consumers today do much of their comparative shopping and decision making at a retail store – surrounded by dozens of competing brands. They reach first for the products with clear, easy-to-understand features and benefits. They’re attracted by vibrant colors and explicit graphics to quickly demonstrate the product’s attributes.
Brand Marketers seek brand identity and equity through the utilization of new and creative looks to catch the eye of the consumer in order to educate, to promote, and to generate impulse buying.
Retailers drive much of the activity associated with merchandising services and advertising displays. Recent trends have presented new challenges to the consumer product companies. Some of these trends are customization, pre-packed displays, and the demand for speed-to-market. From simple counter units to dramatic display programs, there’s no question that your promotions must work harder than ever before to persuade your customers to buy.
Your displays needs come in all shapes and sizes. So do the creative ideas you can expect from our award-winning graphic designers. Let Smurfit-Stone Display Group take your next promotion to the selling point.