DI-NA-CAL® is a complete decorating system, including concept design and developmental artwork, electronic art capability, and total fulfillment for the finished decorated container. Smurfit-Stone offers application equipment and technical support.
For the DI-NA-CAL® system, rotogravure-printed graphics are delivered in roll form and transferred to the plastic container by automatic decorating machines. The result is a permanent label with graphics capability to create a "no label look".
Features / Benefits
precise label application placement
electronic bar code system
reduced label application scrap rate
new ten-station gravure press
photographic image reproduction
recyclable for post consumer resin
Smurfit-Stone has also developed a new label product called
DI-NA-SECURE®. The new label product features a special optically variant
ink technology that can be incorporated into the label design.
DI-NA-SECURE® virtually eliminates the possibility of counterfeiting
products, which is prevalent in many markets outside of North America.
Coupled with the already permanent benefits of DI-NA-CAL® heat transfer
labels, DI-NA-SECURE® ensures that packages produced by Smurfit-Stone will
not be duplicated.