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Copyright © 2000 Smurfit-Stone Container Corporation
Smurfit-Stone Introduces PaperCan
Featuring the first and only
CHICAGO, March 9, 2000 -- Consumer convenience will reach new heights through the benefits of a revolutionary packaging product being introduced by Smurfit-Stone Container Corporation, PaperCan. A breakthrough product, PaperCan creates an entirely new packaging category.
In development since 1996, Smurfit-Stone's PaperCan utilizes a paperboard body with integrated, easy-to-open and re-close paperboard lids that combine the most favorable attributes of folding cartons and composite cans.
"PaperCan is an innovative product that utilizes new technology and machinery systems to produce integrated paperboard bodies, lids and bottoms to form a customized package," said Ron Harwell, director of sales and marketing for Smurfit-Stone's PaperCan division. "PaperCan demonstrates the use of state-of-the-art technological advances that add value and convenience to consumer products, which in turn benefit from enhanced product access and product protection."
PaperCan is made of laminated or barrier-coated paperboard that can be linear or blank formed. Depending upon the format selected, the package greatly exceeds traditional folding carton capabilities for rigidity and stacking strength, while eliminating the need for interior bags. PaperCan also meets most product specifications of traditional composite cans. In addition to special features such as rounded corners, and easy-to-open and re-close lids and membranes, the package provides secure barrier protection, which meets or exceeds current product requirements.
While exterior graphics will remain consistent with the high-quality appearance and flexibility of paperboard, PaperCan further demonstrates the opportunity for product shelf differentiation through unique flexible shape capabilities and design configuration.
PaperCan promises to revolutionize the way consumers purchase a wide variety of products ranging from foods such as cereals, snacks, and crackers to other dry granular products such as cleaners and detergents, as well as products which benefit from enhanced consumer convenience and unique product presentation.
"Rounded corners are not only better for the product contents, they make the package more comfortable for the consumer to hold," Harwell said.
PaperCan is an all paperboard-based package that can be recycled. It utilizes recycled paperboard as its major component for a safe environmental alternative to packaging with metal lids or bottoms.
Manufactured exclusively at Smurfit-Stone's Conyers, GA, facility, the PaperCan is initially being offered in a pre-formed linear laminated multi-ply format. Blank formed formats consisting of die cut flat blanks to form the package are currently under development. PaperCan currently is qualifying the U.S. prototype manufacturing system for fliptop, integrated perforated lid packaging.
PaperCan is intended to function as a launch platform for continuous multi-generation new product introductions and technology development. In support of that philosophy and in addition to existing patents, Smurfit-Stone's PaperCan division is working with technology that embraces 46 inventions for consideration by the United States patent office.
Smurfit-Stone Container Corporation was formed
on November 18, 1998 as a result of the merger of Jefferson Smurfit Corporation
and Stone Container Corporation. The company is the industry's leading
manufacturer of paper and paperboard-based packaging, including containerboard,
corrugated containers, industrial bags, and claycoated recycled boxboard;
and is the world's largest paper recycler. In addition, Smurfit-Stone
is a leading producer of folding cartons, solid bleached sulfate, paper
tubes and cores, and labels. The company operates about 300 facilities
worldwide and employs approximately 35,000 people.